We examine our clients‘ business models on the basis of the «Business Model Canvas» by Alexander Osterwalder. We structure and visualize new business models using Osterwalder‘s nine key elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partners and Cost Structure. In a team, we discuss the individual elements and determine what they mean for business operations. In the end, a consistent image of a business model emerges that everyone can understand and support. The main goal is to create the ideal business model for the market requirements and to discover any possible weak spots.